Content and social that finally matched the brand
A unified content system across web and social, with optional AI agents for higher publishing volume.
2×
Publishing volume with approval intact
1
Voice across web and social
Monthly
Creative audits
- Customer
- Atelier Retail
- Industry
- Retail
- Service
- Web Design & Content
- Duration
- Annual + AI Agents add-on
Atelier Retail is a growing specialty retailer with a strong in-store brand and a fragmented digital presence. Blog, social, and site content were produced by different freelancers with no shared calendar, voice, or reporting — so volume rose while brand consistency fell.
Challenge
Marketing needed more content without hiring another full-time marketer, and without sounding like three different companies. Approvals were slow, calendars slipped, and leadership could not see how content tied to traffic or campaign outcomes. They wanted a system that scaled volume while keeping human approval on everything that published.
Approach
SGS built a unified content system across web and social: one voice guide, one calendar, monthly creative audits, and a dashboard that showed what shipped. When volume needed to rise further, custom AI Agents were added as an Annual add-on — drafting and scheduling support with the Atelier team still approving every piece before it went live.
Results
Publishing volume roughly doubled while brand voice stayed consistent. Calendar-driven shipping replaced last-minute scrambles, and monthly audits kept creative quality from drifting. Atelier kept the managed system annually and uses agents only where volume justifies the add-on.
- Consistent brand voice
- Calendar-driven publishing
- Monthly creative audits
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