Filling the local pack for a multi-location dental group
Citation cleanup, Google Business Profile systems, and local content that moved map-pack visibility in 90 days.
90 days
Time to first map-pack lift
6
Locations under one dashboard
<24h
Review response SLA
- Customer
- Northline Dental
- Industry
- Healthcare
- Service
- Local & Google Business Profile
- Duration
- 3-month POC → Annual
Northline Dental is a multi-location dental group competing in crowded metro ZIPs where map-pack visibility decides who gets the next new-patient call. Leadership had listings, reviews, and freelancers in play — but no single system tying local presence to booked appointments.
Challenge
Each location looked different online. Citations conflicted, Google Business Profiles were updated inconsistently, and review responses lagged. Paid and organic teams could not see which ZIPs were actually converting. The question was not whether local mattered — it was how to make every location show up and convert without hiring another coordinator per office.
Approach
SGS ran a managed local engagement: citation cleanup, GBP operating cadence, review response SLAs, and local content tied to priority ZIPs. Everything reported into one client dashboard so leadership could see coverage, response times, and appointment demand by location. The client started on a 3-month POC and continued annually — billed monthly, with no boarding fee.
Results
Within 90 days, priority ZIPs showed stronger map-pack coverage and review response times held under 24 hours. Location-level reporting replaced spreadsheet guesswork. Northline kept the system under an annual engagement so new offices could plug into the same playbook.
- Map-pack coverage across priority ZIPs
- Review response SLA under 24h
- Dashboard reporting for every location
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